The Mtn Dew logo is a beautiful shade of pink that pops directly off some fuchsia themed camouflage. There’s few things in the world that can be deemed “perfect” and the packaging and graphics for Major Melon can be classified as one of these things. Well, enough with my 17 paragraph introduction for a soda review, let’s break it down, shall we? …but if you are into the diet versions, go crazy. Public embarrassment aside, this flavor is looking like it’s likely going to be hard to find in stores for a while. I opted to take the path of the hunter, which meant I had to fish one out all while looking like Winnie the Poo getting his ass stuck in his doorway. There were about 40 twelve packs of the diet version of Major Melon left completely untouched, but in the far back I managed to spy three of the regular good ‘ol corn syrup versions in the very, very back of the rack. Store shelves have been mostly empty in the soda aisle the last few weeks (the sodapocalypse?) but I was able to find it at the largest Wal Mart in Colorado which is a prestigious honor in itself. Now that we’ve gotten that disclaimer is out of the way, finding Major Melon in the wild happens to be a major pain in the ass. While watermelon soda has the nostalgic potential to bring me back to an island paradise, I will try to look at this new product from as much of an analytical standpoint as I can.) (So be fair, my outlook on the subject of watermelon soda is rater skewed to the romantic side of things. For the rest of the week, I would sit on the back porch, sipping it slowly while listening to my Blood Sugar Sex Majik cassette tape while admiring the moonlit bathed rolling waves. While the rest of my family was not impressed with this particular find, I enjoyed it. It was a pretty eye opening experience seeing rows of empty shelves and urban strife only a mile away from the idyllic island resort where everything was nothing but white beaches, scuba diving and Mai Tais. The first time I ever saw any melon flavored soda was when I found some Seagram’s Watermelon on an impromptu shopping trip to a local grocery store in St. It’s taken quite some time for watermelon soda to appeal to the American palate that has obediently crafted towards vanilla choices like Coke or Pepsi. It might sound like I’m being salty, but to be fair I’d love to sit in one of those just so I could watch a ton of old X Games footage and snort a few lines. And that’s what makes the latest flavor foray into Mtn Dew history such an odd choice: it’s pretty clear they are taking risks because they’ve finally exhausted every one of the last leftover ideas from the Dew pitch meetings. I will be the first to admit there’s probably not a huge public demand for watermelon flavored soda and the release of Major Melon is really only having to compete against the likes of Watermelon Crush and ICP’s Mad Rhymin’ Melon Faygo.
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